Prue Ruscoe has been a prolific figure in Australia’s creative industry for over fifteen years. After graduating from Sydney College of the Arts with a Visual Communications degree under her belt, Prue began working as a fashion photographer. Over the following ten years she found herself moving more into the lifestyle realm, shooting everything from interiors and hotels to food and children. It is these lifestyle genres, which she is now known for. However Prue believes that her fashion experience allowed her a different approach to her lifestyle work, especially when directing talent.
She is constantly inspired by her life in Bondi with her family, but also travels a great deal for work, which she believes is one of the most incredible parts of her job. Prue loves to use natural light, but enjoys just as much the creativity of studio work, as after all, lighting will always be the essence of a great image. After many years as a professional photographer, Prue still feels like she has the most inspiring job in the world.
Editorial clients include: Vogue Living, Belle, Gourmet Traveller, InStyle, Inside Out, Harpers Bazaar, Delicious, Virgin Voyeur, Elle Decoration (UK, Italy, Norway, and Holland), Dwell (USA), Bon Appetit (USA), Officiel Enfant Paris.
Advertising clients include: Club Med, Witchery Kids, Opera House, Westfield, David Jones, Bedarra Island, Country Road, QT Hotels, Myer, Chatswood Chase, Freedom Furniture, Domayne, Bonds, Big W, Lend Lease, Osh Kosh, Sheridan, Bulla, P&O Cruises, Shangri La, Wrigley’s, Merivale, Schweppes.