Freedom Australia // Creative Director + Set Designer + Stylist
Creative stylist and installation artist Adam Powell has always had a passion for visual storytelling. He first channelled this through his ventures in circus arts, stunt performing and advertising. He now draws upon these experiences (and uses the props he has picked up along the way) to create compelling visual tales and otherworldly flights of fancy.
Pulling together over 600 shoots for online homewares retailer Temple &Webster in his role as Senior Stylist, Adam uses paint, light and props to bring a diverse array of objects including furniture, homewares, art and lifestyle products from both well-known and undiscovered Australian and International designers to life.
Adam says that doing on average three to four shoots a day allows him to work quickly and purposefully, as well as giving him space to experiment and hone his trademark experiential installations that aim to capture “a slice of life.”
While Temple & Webster has risen quickly to become of Australia’s most innovative retail success stories, Adam maintains his freelance profile by creating beautiful editorial spreads for Real Living magazine and Inside Out magazine.
He also lends his unique commercial vision to some of Australia’s most renowned homewares brands, including Freedom Furniture, Fantastic Furniture, Caroma, and Howard’s Storage World.
While Adam has garnered a reputation for creating experiential installations as an interior stylist, the fashion and lifestyle arena remains a passion for him. His time at clothing brands French Connection and G-star saw him involved in visual merchandising. He also created a series of window displays for iconic Australian jewellery and homewares brand Dinosaur Designs’ Sydney stores, including the flagship Oxford Street location.
Adam counts trailblazing Australian fashion label Sass & Bide, James St, emerging spectacle brand Bailey Nelson, and international retail giants Westfield and Lane Crawford amongst his multi-faceted clients.
The foundation of Adam’s ability to hone in on a client's vision and bring it to life using colour and detail, emanates from his love of collecting and ephemera. He traces this passion from his early childhood, when his bedroom housed a 500 strong ornamental frog collection.
While his collecting now happens on a smaller scale, Adam’s Bondi studio contains an ever-evolving array of props including shells, feathers, sea urchins, vintage fishing floats and small clocks, which often inspire and find their way into his visual stories.
Adam credits his studies at Charles Sturt University’s renowned Theatre/Media program where he focused on digital media, complemented by his post-graduate work at Whitehouse Institute of Design in Sydney, for giving him the practical skill he uses daily in his styling work. But it was his time living abroad in Toronto, Canada (known for its multiculturalism) and his passion for wandering the world and immersing himself into new experiences, that nourishes his creativity, providing the inspiration to create compelling stories and new worlds for others to enjoy.